Amazon’s First Annual Exports Digest Show Global Exports from Amazon Sellers up by 224%
Indore, Surat, Ahmedabad, Ghaziabad, Pune emerged as the leading non-metro cities with most international exporters
Home Décor, Handicrafts, Tapestries, Bedsheets, Duvet covers and Leather
Messenger Bags were among the top categories exported
Delhi, March14, 2018:Indian exporters on Amazon saw a massive 224%
growth in their global exports business in 2017. Amazon's international
marketplace saw a staggering rise of 500% in Indian products offered globally
and 310% growth in Indian exporters using Amazon Global Fulfilment channel. Amazon
Exports Digest 2017 was launched today at a joint event organized with FICCI on
‘Going Global through E-commerce Marketplace’, in the presence of Ms. Rita
Teaotia, IAS, Commerce Secretary, Ministry of Commerce and Industry, Government
of India, Mr. Radha Mohan Mishra, Additional Secretary & Development
Commissioner, Ministry of MSME, Government of India. In its first edition, the Amazon
Exports Digest 2017insights reveal phenomenal increase in demand for Indian
products abroad, growth of Indian exporters selling globally, and most popular
product categories offered by Indian exporters abroad.
Amazon Exports Digest 2017 also features top Indian states & cities
with international exporters and most popular product categories abroad. With
exporters from 2047 pin-codes across India, Delhi, Rajasthan, Maharashtra,
Gujarat, Uttar Pradesh emerged as the leading states with most international
exporters on Amazon. Home Décor, Tapestries, Home & Kitchen Linens,
Dinnerware & Copper mugs, Ethnic wear and Women’s apparel witnessed a huge
demand from international customers acrossethnicities.
Year 2017 has been a milestone for the Amazon Global Selling program in
India which has expanded exponentially with various partnerships with
Government organizations and iconic India brands going global. Iconic Indian
brands like Amul, Titan, Dabur and State Handlooms Bodies such asTantuja and
Jharcraft, have been launched globally along with over 32000 global exporters
from India.
Gopal Pillai, GM and Director, Seller Services, Amazon India said, “India
has immense manufacturing strength in categories like clothing & apparels,
consumer electronics, books, leather products, gems & jewelry and media etc.
that account for the majority of demand abroad. Since its launch in 2015 in
India, Amazon’s Global Selling Program has opened ecommerce markets to Indian
businesses allowing them to go global and showcase their ‘Made in India’
creations to the world, supporting government’s vision of establishing India as
a global manufacturing hub.We are humbled by the progress this program has made
and the selection added by Indian exporters across categories in multiple
Amazon’s global marketplaces. With over 32000 sellers and 90 million+ products,
it’s still Day 1 for us in India.”
Commenting on the study
findings, Eric L. Broussard, Vice President and Head, International Seller
Services, Amazon.comsaid, “Amazon
Global Selling program was launched to help businesses in cross border exports
seamlessly, allowing them to focus on global expansion and operations. Today,
customers across 180 countries have access to millions of products listed on
global Amazon marketplaces from India. For sellers, this is not just an
additional marketplace to tap a new audience, but it also allows them to
explore new and unconventional usage for their products abroad. From ghee being
used with coffee, to printed bedsheets used as beach throws, Indian
manufacturers have uncovered a whole new demand for their products. The
opportunity is huge and this is just the tip of the iceberg. There are
thousands whose lives we have touched and millions more still out there!”
Amazon Exports Digest 2017
highlights-
Overall growth:
·
Indian exporters saw a massive 224% growth in their global exports
business in 2017
·
Amazon's international marketplace saw a staggering rise of 500%
in Indian products offered globally
·
310% growth in Indian exporters using Global Fulfilment by Amazon
(Amazon’s own fulfillment channels)
·
North-zone saw a 114% growth in exporters selling globally,
followed by West-zone with a 112%, South-zone with a 81% growth and East-zone
saw a 74% growth in the number of exporters selling globally
·
Delhi, Rajasthan, Maharashtra, Gujarat and Uttar Pradesh emerged
as the states with most international exporters
·
Delhi, Mumbai, Bangalore, Hyderabad, Kolkata topped the charts
with most exporters along with emerging cities- Indore, Surat, Ahmedabad,
Ghaziabad, Pune with exporters selling globally
Region-wise top product
categories exported:
•
North India - Home Décor, Tapestries, Arts,
Craft & Sewing supplies, Health Care products & Kits, Bar &
Beverage storage, Writing Instruments & Accessories
•
South India - Home Décor, Wireless Accessories, Ethnic
Wear & Women’s Dresses,Beverage & Storage, Tapestries, Bar, Arts, Craft
& Sewing supplies
•
East India - Home Décor, Ethnic Wear &
Women’s Dresses, Arts, Craft & Sewing supplies, Dinnerware & Copper
mugs, Tapestries, Writing Instruments & Accessories
•
West India - Home Linens, Home Décor,
Tapestries, Ethnic Wear & Women’s Dresses, Arts, Craft & Sewing
supplies, Kitchen Linens
Top 5 cities in US from where
Indian sellers are receiving maximum global orders from and the top Indian
productsbought in US:
•
Top 5 cities - Brooklyn, Chicago, Houston, Miami,
Los Angles
•
Top Indian products- Accessories &
decoration, Pens, Home storage & organization, Tea, Messenger bags
Top 5 cities inEurope from
where Indian sellers are receiving maximum global orders from and the top
Indian productsbought in Europe:
•
Top 5 cities - London, Birmingham, Manchester, Bristol,
Glasgow
•
Top Indian products - Bed sheets, Decorative
wall hangings, Laptop cases, Health, mind &body products, Duvet covers,
Psychology & counselling
Top 5 cities inJapan from where
Indian sellers are receiving maximum global orders from and the top Indian
productsbought in Japan:
•
Top 5 cities - Tokyo, Yokohama, Setagaya-ku, Kobe,
Kyoto
•
Top Indian products - Computing Memory, Toy Guns,
Dress-up dolls &Accessories, Fishing Tools, Medical Supplies &
Equipment
Unconventional Usage of Indian
Brands:
•
Indian bedsheets have been adopted as beach
towels, throws, and wall hangings
•
Shudh ghee is favored by coffee connoisseurs to
enhance the flavor of their blends
•
Copper tumblers are being used to serve beer and
cocktails
•
And finally, India’s perennial soap Chandrika
has carved a considerable niche as a lather for shaving beards
Launched in India in May 2015with
a few hundred sellers, Amazon’s Global Selling Program facilitates easy, simple
and convenient access for all Indian sellers - including entrepreneurs, SMEs,
manufacturers, artisans as well as large brands – to sell their products to
consumers across the globe. The program has witnessed a significantrise in
seller base as compared to last year with a total of over 32,000 Indian sellers
currently on the platform selling globally across Amazon’s 10 global
marketplaces.With over 90 million Indian products listed on Amazon’s global
marketplaces, Global Sales has expanded selection of popular Indian products
into several categories. The program has an impressive selection of products
across categories with mammoth Indian brands such as Dabur, Titan, Himalaya,
Manyavar, Amul, Liberty and to name a few.
The program offers a
comprehensive suite of end-to-end solutions that include assisting sellers with
services such as imaging, cataloging and logistics. Under Global Selling
Program, Amazon has supporting content on its website on different
international transactions and processes to help sellers understand the
processes clearly. To enable sellers familiarize themselves with the tastes
& preferences of the local country and to launch relevant selection,
Amazon’s global selling team also help sellers understand the demand patterns
in various countries. The team also gives guidance on how sellers can improve
discoverability of their products on each marketplace. Some of this includes
guidance on the type of deals they can run, the kind of advertisements they can
run on these platforms and how they can use social media channels to drive
awareness about their listings on the various marketplaces. Amazon is
continually exploring opportunities to support the growth of Indian
sellers, brands and artisans in the emerging digital economy by
scaling the Global Selling Program.
About
Amazon.in
The Amazon.in marketplace is operated by Amazon Seller Services
Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in seeks to build the most customer-centric online
destination for customers to find and discover virtually anything they want to
buy online by giving them more of what they want – vast selection, low prices,
fast and reliable delivery, and a trusted and convenient experience; and
provide sellers with a world-class e-commerce marketplace.
For more
information, visit www.amazon.in/aboutus.
About Amazon
Amazon.com is
guided by four principles: customer obsession rather than competitor focus,
passion for invention, commitment to operational excellence, and long-term thinking.
Customer reviews, 1-Click shopping, personalized recommendations, Prime,
Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire
tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services
pioneered by Amazon.com.
For more
information, visit www.amazon.com/about and follow @AmazonNews
For more
information contact:
Bhumika Shah
Amazon
+91 9916224790, sbhumika@amazon.com
Jayna Shah-Parikh
Weber Shandwick
+919833743102,JShah@webershandwick.com
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