Amazon India expands its ‘Saheli’ Program
Amazon
India expands its ‘Saheli’ Program
Partners withMann Deshi Foundation
and Confederation of Women Entrepreneurs (COWE), on the occasion of
International Women’s Day,to boost women entrepreneurship in the country
Aims to impact over 62000 women entrepreneurs
across the country through the partnership
Bangalore, March 2018:
In an effort to further strengthen its pioneering program ‘Saheli’,
Amazon Indiatoday announced
partnerships with MannDeshi Foundation and COWE (Confederation of Women Entrepreneurs).
Aimed at empowering women entrepreneurs associated with these notable
organizations, Amazon India will support these women to sell their products on
the Amazon.in marketplace, the most visited and transacted marketplace in India.
Through these alliances, Amazon India aims to bring a change in the lives of
over 62000 women entrepreneurs across the country, expanding the program reach
by 3 times since its launch in November last year.
Founded in 1996, Mann Deshi Foundation works on nurturing and
supporting rural women entrepreneurs in Maharashtra, Gujarat and Karnataka with
the knowledge, skills, courage, access to markets and capital toimprove their
standard of living. COWE, with over 12 years of supporting women entrepreneurs,
has been helping its members by the way of training, mentoring, creating,
marketing and networking platforms. Through these partnerships, women entrepreneurs associated with Mann Deshi Foundation and
COWE will be able to offer their products to Amazon.in customers through a
dedicated storefront, ‘The Saheli Store’. Women entrepreneurs will get a chance
to feature unique products such as apparels, food, home and kitchen accessories,produced
locally by them on the Saheli store. Besides offering the registered women
entrepreneurs an unparalleled reach to customers, Amazon Saheli will help them
gain world-class logistics and fulfilment facilities to help their businesses
soar. Women entrepreneurs under the program will be able to enjoy a slew of
benefits such as training, imaging& cataloging services at no costfor launch
subsidized referral fee, post launch account management support and enhanced
discoverability through separatestorefront.
Mr.
Gopal Pillai, Director & GM, Seller Services, Amazon India said,“In line with our vision to transform how India buys
and sells, we launched ‘Amazon Saheli’ last year to focus and address challenges
faced by Indian women entrepreneurs and help them gain visibility and access to
resources. We believe that e-commerce and specifically the e-marketplace model
is a great avenue for women entrepreneurs to benefit from the fast-growing
digital economy. We are excited to partner with organizations such as Mann
Deshi and COWE, who share the same vision of supporting women entrepreneurs and
help them become more economically robust. With the help of our notable partners,
we can truly bring a change in the lives of thousands of women entrepreneurs.”
Speaking
on the partnership, Ms. Chetna Gala
Sinha, Founder, Mann Deshi Foundation said, “We have always believed that access to finance isn’t the only factor
for success. Building business skills and access to markets unlocks the true
potential of rural women entrepreneurs. This is where we believe that e-commerce
can provide the right reach to these women entrepreneurs through newer markets
across the country. Mann Deshi Foundation is happy to join hands with Amazon
India to train and enable our women entrepreneurs to sell online and boost
their businesses through Amazon Saheli.”
“We
are happy to collaborate with Amazon India for helping women entrepreneurs
explore the arena of e-commerce. This partnership will help our members
showcase and sell their products to the massive and loyal Amazon customer base across
the country. Amazon is known worldwide
for their rich experience and deep understanding of consumers. By imparting
relevant training, counseling and handholding to enhance their skills, we are
confident that through this partnership we will be able to positively impact
hundreds of women entrepreneurs.” said Ms.
Sandhya Reddy, National Vice President, COWE.
Launched
last year in November with SEWA and Impulse Social Enterprise, Amazon Saheli
currently has over 900 products listed by women entrepreneurs. Through the
program, Amazon will be conducting extensive training and skill development
workshops for its partners to help women entrepreneurs understand nuances
related to online selling and, develop skills & capabilities necessary to
grow their business on Amazon.in. The training workshops will comprise of
sessions on listing of products, imaging & cataloging, packaging &
shipping, inventory & account management and customer service to name a
few. The workshops will be free of cost and will offer several exclusive
benefits including assisted onboarding and mentorship programs.
To visit The Saheli Store log
onto: www.amazon.in/saheli
About Mann Deshi
Mann Deshi is dedicated to the
economic empowerment of rural women and has been working in rural Maharashtra
since 1996. Mann Deshi’s vision is to empower women to
make their own choices and to be celebrated as equal and valuable members of
their families and communities. Our mission is to empower women with the knowledge, skills,
courage, access and capital to become successful entrepreneurs with more
control over their lives. To date, the foundation has reached about 400,000
women and by 2022, we aim to reach
one million women.
Our model is simple. We run a
Bank that provides women with affordable and easy access to credit and a
Foundation that provides women with the knowledge, skills and support necessary
to become successful entrepreneurs with more control over their lives and a
chamber of commerce for providing legal, compliance, financial and marketing
advisory services.
About COWE
COWE India (Confederation Women
Entrepreneurs India) is one of the leading Women Business Associations which
works towards enhancing the spirit of Women Entrepreneurship. The decade
long journey for COWE has been highly successful in transforming lives of many
women.
In the year 2004, COWE started
its journey. With Government support and guidance, COWE has been growing in
leaps and bounds and we are very proud of its achievements. I would like
to touch upon some of our achievements in the past decade.
Vision: To be a national
association of women business owners that propels Women Entrepreneurs into
economic, social and political spheres of power.
Mission: Promote
affiliations and spread COWE activities across India. Create centres of
excellence for women to gain knowledge, develop skills, provide infrastructure,
access to resources and promote marketing avenues to further their business. To
inculcate entrepreneurship culture among young women and facilitate in shaping
their ideas into workable models of business.
About Amazon.in
The Amazon.in marketplace
is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com,
Inc. (NASDAQ: AMZN). Amazon.in seeks
to build the most customer-centric online destination for customers to find and
discover virtually anything they want to buy online by giving them more of what
they want – vast selection, low prices, fast and reliable delivery, and a
trusted and convenient experience; and provide sellers with a world-class
e-commerce marketplace.
For more information, visit www.amazon.in/aboutus
For news on Amazon, follow www.twitter.com/AmazonNews_IN
About Amazon
Amazon is guided by four principles:
customer obsession rather than competitor focus, passion for invention,
commitment to operational excellence, and long-term thinking. Customer reviews,
1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon,
AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and
Alexa are some of the products and services pioneered by Amazon. For more
information, visit www.amazon.com/about
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