STAR BHARAT inspires the nation to ‘Bhula de darr’.
Press
Release
STAR BHARAT inspires the nation to ‘Bhula de
darr’.
Mumbai, August 20, 2017: Star
India, announced the launch of STAR BHARAT from the 28th
of August 2017, 6 pm onwards. Star Bharat will showcase inspirational
stories about journeys of strong and fearless characters that rise for the
collective.
Celebrating the many
facets of Fearless India, STAR BHARAT
unveils a content line up with strong, rooted icons and differentiated
programming that is in line with the brand's philosophy of "Bhula ke darr, kuch alag kar".
Om Shanti Om: For the
first time on Indian television, a channel will celebrate the essence of
devotional music with a contemporary twist. A devotional music reality show
where tradition meets trendy, creating ‘trenditional’ music. The show will
depict the musical journey of 14 voices that will give a contemporary touch to
devotional songs and unify audiences across the country with their renditions.
Produced by Colosceum, the show will mark the debut of Swami Baba Ramdev on
television as the Maha Judge. While the esteemed panel of judges will include
Bollywood sensation Sonakshi Sinha, singer and music director Shekhar Ravjiani,
and singer Kanika Kapoor.
Saam Daam Dand Bhed- Saam
Daam Dand Bhed is the personal journey of Vijay Namdhari, played by Bhanu Uday,
a high-potential but misguided youth who doesn’t know what he wants from life.
This family drama, based in a fictitious town in India, is produced by Shakuntalam
Telefilms. When a storm shatters his life, Vijay finally finds the courage to
fight back and protect his family. The show will trace his transformation from
a carefree youngster into a political leader, who becomes the inspiration to
many.
Ayushman Bhav- Set
against the backdrop of Mathura, Ayushman Bhav is a gripping story of Krish.
The show depicts the poignant tale of an eight-year-old boy whose childhood is
not as simple as others’. Like other children his age, Krish plays with toys
and games but he also harbors a burning desire to seek justice for the wrong
doings in his past life. Produced by White Horse International, the revenge
drama stars popular child artist Ricky Patel as the lead and Avinash Sachdeva,
Megha Gupta, and Manish Goel as cast members.
Star Bharat’s launch
campaign 'Mat kar' is based on a simple yet powerful insight on how we
unknowingly allow different kinds of fears to creep into our minds and how
these fears end up in stopping us from pursuing our dreams.
‘Mat kar’, an oft
repeated phrase in Indian society refers to a pull-back factor. Pulling back
from free flowing fun, nurturing a dream, making a life choice or simply
following one’s instincts. The film, conceptualized by Star India’s creative
team and directed by Shimit Amin of Chak De fame, takes
us through various scenarios, some significant and some apparently not so, all
of which play on fear. Star Bharat's answer to "Mat kar"
leading to fear is a resounding ‘Bhula de darr’...
For more follow us on:
A new beginning
STAR BHARAT
********************
Comments
Post a Comment