Magicbricks launches industry-first Progressive Web App for luxury properties

Magicbricks launches industry-first
Progressive Web App for luxury properties


Redefines luxury real estate segment with a rich immersive experience for customers

National, July 2017: Magicbricks, India’s No.1 property site, today announced the launch of industry-first ‘Progressive Web-App (PWA)’ for luxury properties, luxury.magicbricks.com, a lightweight mobile website that offers smart phone users an app-like immersive experience for a fraction of data used by native apps. With the launch of its new PWA for luxury properties, Magicbricks aims to redefine the user experience for HNI customers, who are searching for luxury properties online.

Developed on the PWA platform, luxury.magicbricks.com is reliable, fast and engaging and is available for both Android and IOS users.  The user can experience a near real feel of luxury homes right in their mobile without having to download any App to support the same. luxury.magicbricks.com aims to provide a host of services to prospective home buyer like 100% verified properties, immersive HD photos, dedicated relationship manager for all buyers, expert advice, interactive 3-D floorplans to clearly depict luxury constituents in each room and demographics information of the society. Animated Splash screen ensures a great experience, even before the data is being loaded – thus giving an unparalleled experience to the users.

Sudhir Pai, CEO, Magicbricks, said: "India is the 4thon the global billionaires’ list and there are around 6 lakh buyers who are actively searching for luxury properties on Magicbricks.  This has led to an immense surge in traffic, around 80% growth in last 12 months in the luxury segment. So launching a PWA for the luxury segment was natural in order to serve this affluent consumer segment appropriately. luxury.magicbricks.com is a pioneering product from Magicbricks that will showcase some of the top luxury projects in the most immersive way.”

In major cities like Mumbai, NCR, Pune, Chennai and Hyderabad, around 10-15% of the new launches are in the luxury segment. Magicbricks has taken yet another different approach - Exclusivity and Personalization - as the cornerstones of our offering in this luxury segment. The PWA for luxury segment will allow users experience a real feel of a luxury home right on their mobile phones. As No.1 property site, Magicbricks’ has been leveraging cutting-edge technology to provide an immersive experience to users. Launching the PWA for luxury properties is an earnest effort to become the one-stop source for smart solutions for the prospective home buyer.

About Magicbricks:
Magicbricks is India’s No.1 property site. With monthly traffic exceeding 12 million visits and with an active base of over 14 lakh+ property listings, Magicbricks provides the largest platform for buyers and sellers of property to connect with each other in a clear, transparent manner. With this in mind, Magicbricks has innovated several product features, content and research services, which have helped us, build the largest audience pool.


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