Hindware launches ‘Startwith theExpert’ TVC Campaign with Brand Ambassador Shah Rukh Khan
Hindware launches ‘Startwith
theExpert’ TVC Campaign with Brand Ambassador Shah Rukh Khan
New Delhi, August
2017: Bollywood Icon Shah
Rukh Khandonstheavatar of an expert guide as he urges customers to #StartWithTheExpert for India’s leading
sanitaryware brand Hindware’s new TVC campaign. Through the television
commercial, Hindware communicates its philosophyof being the Expert Companion in helping consumers make
their dream bathrooms.
Mr. Sandip
Somany, VCMD, HSIL Limited said, “As a brand, with close to 6 decades of
experience, Hindwarehasgathered extensive understanding of the consumer needs and
have harnessed it to offer products and services which fulfill not just the
rationale but the emotional needs of the consumers.”
“Ourseries of
four television commercialsreinforcesour commitment to provide high-quality
bath solutions and expert advice to Indian consumers to assist them in creating
their dream bathrooms.” he added.
Mr. Manish Bhatia, President BPD added, “This campaign will be amongst the largest
in the industry so far and in keeping with times it will be a 360 degree
campaign activating all touch points like airports, television, cinemas and
internet. We intend to cement our position as 1st brand of choice
for any Indian who wants to make their dream bathroom come alive. All they have to do is to start with the expert;
come to Hindware”.
“I share a
great relationship with Hindware and admire their quality of reinventing
themselves in a product parity market to remain relevant and appealing to a larger
set of audiences”, said brand
ambassador Shah Rukh Khan.
CONCEPT NOTE
The film successfully captures the real journey
that two couples go through during their journey in designing their dream
bathroom. Narrated by Shah Rukh Khan, TVC takes us through two routes that
different customers take to renovate their bathrooms.While one customer
undertakes the project based on the examples present in the magazines and
other’ssources, the other customer turns to Hindware for expert advice.When the
renovation is complete, the customer who sought Hindware’s advice ends up with
an extremely stylish and well-coordinated‘dream
bathroom’, while the other customer ends up with a ‘bathroom from hell’. The TVC ends with Shah Rukh Khan urging the
customers to ‘Start with the Expert’
today.
TVC DETAILS
Creative Agency: McCann
Production Agency: Flying
Saucer
Director: Pushpender
A massive media campaign with estimated 1000+ GRP’s
has been undertaken to popularize the new brand positioning through this TVC.
You can view the campaign on www.hindwarehomes.comand at:
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