MTV creates the perfect pitch; acquires broadcast rights for Box Cricket League
MTV creates the perfect pitch; acquires broadcast rights for Box Cricket League ~200 celebrities, 10 teams, 10 overs, 23 episodes and 46 hours of inexhaustible fun~ Mumbai, December 2017: As they say, in India, cricket isn’t a game, it’s a religion. And the youth of India are devout worshippers of this religion! MTV, India’s No. 1 Youth Brand and Box Cricket League come together to feed India’s cricket hungry youth with a fantastic new offering which promises to be a unique mélange of cricket and entertainment in typical MTV Ishtyle. The iconic Youth brand will be joining hands with Balaji Telefilms Limited and Marinating Films to bring together two of the most vital sources of entertainment in India- cricket and television - to present an all new exciting season of celebrity cricket matches with the launch of MTV Box Cricket League . Bringing cricket and over 200 popular television celebrities under one roof, MTV Box Cricket League will be telecast on MTV starting 13 th ...